Haverfordwest County AFC
Haverfordwest County AFC is part of the Cymru Premier league, which has just unveiled a new brand and identity. The 2026/27 season is a significant time for domestic football in Wales, with the Cymru Premier transitioning to a new format and expanding to 16 clubs.
What's new?
The new brand is a result of extensive research and collaboration with the communities and towns that support the league. It features a modern interpretation of the legendary Golden Dragon of Owain Glyndŵr, a symbol of ambition, courage, and belief.
Community connection
The brand needed to be bolder and more confident, gritty and unapologetically Welsh, with a strong emotional connection to the people who support the league. The feedback from club focus groups, supporter surveys, and local businesses was honest and passionate, yet clear.
The new identity
The colour palette draws from the black and yellow of the flag of Saint David, creating a bold and distinctive visual identity. Bespoke typography draws from historic Welsh manuscripts, including early versions of the Mabinogion, reinterpreted through a contemporary lens.
| Date | Result |
|---|---|
| 2026-05-02 | Penybont 2-0 Haverfordwest County AFC |
The recent form of Haverfordwest County AFC has been 1W-2D-2L, with the last two matches resulting in losses. As the new season approaches, the team will be looking to improve their performance and make a strong start.
What comes next?
With the new brand and identity in place, the Cymru Premier league is set to become an even more exciting and competitive competition. Haverfordwest County AFC will be looking to make their mark on the league and bring pride to their community.
