Haverfordwest County AFC are seeking a new stadium sponsor after their naming rights deal with Dynamite Competitions ended. The club confirmed the termination of the two-year agreement following the company's decision to cease trading. This search for new commercial backing comes as the team occupies 12th place in the Premier League, having taken just 10 points from 13 games with a record of three wins and a draw.
The sponsor, which had its registered office in Haverfordwest, had secured the deal on August 5, 2024, leading to the ground being renamed the Dynamite Bridge Meadow Stadium. Dynamite Competitions, founded by William Davies and incorporated in January 2024, hosted promotional events like a half-time crossbar challenge and supported local charities during its brief tenure. The company stated on social media it was ceasing trading with "extremely heavy hearts," adding it "simply cannot continue" despite its efforts.
The club has not confirmed whether the Dynamite name will remain on the stadium. In a statement, Haverfordwest County AFC said discussions with a number of parties regarding a new stadium naming rights deal are underway. The outcome of these talks will be announced in due course.
This off-field transition comes as the team prepares for its next Cymru Premier fixture, a home match against Cardiff MET on Saturday 6 November. That match pits the 12th-placed side against a Cardiff MET team currently sitting 7th in the table. Haverfordwest County AFC currently sit 12th in the standings with 10 points from 13 games, having recorded a 4-0 victory over Cardiff Corinthians in their last outing. That win on Saturday 17 October was a bright spot in a difficult run of recent form, which reads one win and four defeats from the last five matches, including losses to Caernarfon Town, Flint Town United, Cardiff MET, and Colwyn Bay. The team's overall season has seen them score eight goals while conceding 19, leaving them with a goal difference of minus 11 and a significant 27 points behind the league leaders, The New Saints. The club will announce the result of its sponsorship discussions ahead of that key league encounter.
Further reading: Haverfordwest County AFC
