Haverfordwest County AFC will continue its partnership with Pure West Radio for the 2026-27 season, reinforcing a key off-pitch relationship that supports the club's matchday experience and community engagement. The Pembrokeshire-based radio station has been the club's official media partner for the last three seasons, providing entertainment at Dynamite Bridge Meadow and promoting the Bluebirds' activities across the county.
Toby Ellis, the Station Manager at Pure West Radio, welcomed the renewal. "We're delighted to continue our partnership with Haverfordwest County heading into the new season," he said. Alaric Jones, the club's Partnerships Manager, echoed the sentiment, stating, "We are of course delighted to be continuing our partnership with Pure West Radio, a matchday at the Meadow is not the same without them!"
Pure West Radio's role extends beyond matchday music, helping to show work across the first team, academy, community initiatives, and the Bluebirds Foundation. Club staff have regularly featured on the station's social media platforms, which have a reach extending into the millions. The partnership has been present for significant recent club milestones, including the opening of the new 3G surface at the Meadow in January 2025, the European play-off final victory over Caernarfon Town in May 2025, and the UEFA Conference League qualifier against Floriana at Parc y Scarlets in July 2025.
The renewal comes as Haverfordwest County AFC build on a positive run of form, having won three of their last five league games. The team has accumulated 10 points from nine matches, placing them 11th in the Premier League table. Their next fixture is a home match against Cardiff City on Saturday, October 18, 2025. Fans can also track the team's progress and view the full standings as the season develops.
Further reading: haverfordwestcountyafc.com
